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Pricing, Online Marketing Behavior, and Analytics


Huge Savings Item! Save 16% on the Pricing, Online Marketing Behavior, and Analytics by Giampaolo Viglia at HYIP Offer. Hurry! Limited time offer. Offer valid only while supplies last. Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and


Product Description & Reviews

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

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  • Pricing Online Marketing Behavior and Analytics

Additional Information

Manufacturer:Palgrave Pivot
Brand:Giampaolo Viglia
Publisher:Palgrave Pivot
Studio:Palgrave Pivot
EAN:9781137413253
Item Weight:0.67 pounds
Item Size:0.44 x 8.5 x 8.5 inches
Package Weight:0.02 pounds
Package Size:5.5 x 0.5 x 0.5 inches

Pricing, Online Marketing Behavior, and Analytics by Giampaolo Viglia

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Pricing, Online Marketing Behavior, and Analytics

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Condition: New
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