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Personal Brand Creation in the Digital Age: Theory, Research and Practice


Super Savings Item! Free Shipping Included! Save 39% on the Personal Brand Creation in the Digital Age: Theory, Research and Practice by Palgrave Pivot at HYIP Offer. Hurry! Limited time offer. Offer valid only while supplies last. Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and


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Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

Additional Information

Manufacturer:Palgrave Pivot
Publisher:Palgrave Pivot
Studio:Palgrave Pivot
EAN:9783319696966
Item Size:0.75 x 8.25 x 8.25 inches
Package Weight:0.85 pounds
Package Size:6.18 x 0.63 x 0.63 inches

Personal Brand Creation in the Digital Age: Theory, Research and Practice by Palgrave Pivot

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Personal Brand Creation in the Digital Age: Theory, Research and Practice

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