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Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management)


Blowout Sale! Free Shipping Included! Save 53% on the Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management) by Springer at HYIP Offer. Hurry! Limited time offer. Offer valid only while supplies last. This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a


Product Description

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

Additional Information

Manufacturer:Springer
Publisher:Springer
Studio:Springer
EAN:9783319477343
Item Size:0.5 x 9.21 x 9.21 inches
Package Weight:0.97 pounds
Package Size:6.3 x 0.71 x 0.71 inches

Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management) by Springer

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Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management)

Brand: Springer
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