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Marketing Wisdom (Management for Professionals)


Free Shipping Included! Marketing Wisdom (Management for Professionals) by Springer at HYIP Offer. Hurry! Limited time offer. Offer valid only while supplies last. This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on


Product Description

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers’ current context.  

It is common knowledge that keeping pace with the growing application of marketing requires a novel approach at each step. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

Some of the contributors:

Laura Ries, Seth Godin, David Aaker, Don Peppers and Martha Rogers, Lance Bettencourt, Mark Jeffrey, Eric Siegel, Gerald Zaltman, J. Scott Armstrong, Sally Hogshead, Martin Lindstrom, Christine Moorman, Chris Rogers, Jagdish Sheth & Rajendra Sisodia, Erich Joachimstaler, Chan Kim, Lois Kelly, Frederick F. Reichheld, Paul Greenberg, Ann Hadley, Paco Underhill, Seth Godin, Peter Fisk, Marie Dru, Iwan Setiawan, Hermawan Kartajaya, Nancy Lee.

Additional Information

Manufacturer:Springer
Publisher:Springer
Studio:Springer
EAN:9789811077234
Package Weight:1.74 pounds

Marketing Wisdom (Management for Professionals) by Springer

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Marketing Wisdom (Management for Professionals)

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