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Luxury Brands in China and India


On Sale Now! Free Shipping Included! Save 5% on the Luxury Brands in China and India by Palgrave Macmillan at HYIP Offer. Hurry! Limited time offer. Offer valid only while supplies last. This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key


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This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Additional Information

Manufacturer:Palgrave Macmillan
Publisher:Palgrave Macmillan
Studio:Palgrave Macmillan
EAN:9781137547132
Item Size:1 x 8.5 x 8.5 inches
Package Weight:0.3 pounds
Package Size:6.1 x 0.91 x 0.91 inches

Luxury Brands in China and India by Palgrave Macmillan

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Luxury Brands in China and India

Brand: Palgrave Macmillan
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