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Events und Erlebnis: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing) (German Edition)


Mega Sale! Save 21% on the Events und Erlebnis: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing) (German Edition) by Springer Gabler at HYIP Offer. Hurry! Limited time offer. Offer valid only while supplies last. Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie der Medienwissenschaften


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Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie der Medienwissenschaften Erklärungsansätze für das Entstehen und Wirken von Erlebnissen im Eventkontext. Der Band fasst die auf der achten Wissenschaftlichen Konferenz zur Eventforschung, die am 28. Oktober 2016 an der TU Chemnitz stattfand, vorgestellten und diskutierten aktuellen Forschungsergebnisse zum Thema Events und Erlebnis zusammen. Das Schwerpunktthema wird ergänzt um wissenschaftliche und praxisorientierte Beiträge u. a. zum Messecontrolling, zu Events im Innovationsmanagement, zur Digitalisierung in der Live-Kommunikation oder zum Markenschutz.​

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Manufacturer:Springer Gabler
Publisher:Springer Gabler
Studio:Springer Gabler
EAN:9783658192358
Item Size:0.67 x 8.27 x 8.27 inches
Package Weight:0.85 pounds
Package Size:5.83 x 0.67 x 0.67 inches

Events und Erlebnis: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing) (German Edition) by Springer Gabler

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Events und Erlebnis: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing) (German Edition)

Brand: Springer Gabler
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