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Essentials of Marketing Research


Essentials of Marketing Research by McGraw-Hill Education at HYIP Offer. MPN: Illustrations. Hurry! Limited time offer. Offer valid only while supplies last. Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage


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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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Additional Information

Manufacturer:McGraw-Hill Education
Part Number:Illustrations
Publisher:McGraw-Hill Education
Studio:McGraw-Hill Education
MPN:Illustrations
EAN:9780073404820
Item Weight:1.55 pounds
Item Size:0.7 x 10 x 10 inches
Package Weight:1.6 pounds
Package Size:7.9 x 0.7 x 0.7 inches

Essentials of Marketing Research by McGraw-Hill Education

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Essentials of Marketing Research

Brand: McGraw-Hill Education
4.9 out of 5 stars with 119 reviews
Condition: New
Lead Time: 1 - 2 Business Days
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