Essentials of Marketing Research
Essentials of Marketing Research by McGraw-Hill Education at HYIP Offer. SKU: 9780073404820. MPN: Illustrations. Hurry! Limited time offer. Offer valid only while supplies last. Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
|Item Weight:||1.55 pounds|
|Item Size:||0.7 x 10 x 10 inches|
|Package Weight:||1.6 pounds|
|Package Size:||7.9 x 0.7 x 0.7 inches|
Have questions about this item, or would like to inquire about a custom or bulk order?
If you have any questions about this product by McGraw-Hill Education, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.
Related Best Sellers
ean: 9780684838816, isbn: 0684838818,
Shares ways of spotting the trends that move markets and explains how to choose investments...
By McGraw-Hill Education
mpn: 9780073375847, ean: 9780073375847, isbn: 0073375845,
The primary objective of the fourth edition of Essentials of Econometrics is to provide a user-friendly introduction to econometric theory and techniques. This text provides a simple and straightforward introduction to econometrics for the beginner. ...
By Brand: Inst for Econometric Research
sku: 0917-WS1601-A04007-0917604482, ean: 9780917604485, isbn: 0917604482,
Offers investment techniques, indicators, and ideas for making a profit in the stock market, together with advice on developing a financial management system...
By Markus K Brunnermeier
sku: WKN-062112-006344, mpn: 6 line figures, ean: 9780198296980, isbn: 0198296983,
The role of information is central to the academic debate on finance. This book provides a detailed, current survey of theoretical research into the effect on stock prices of the distribution of information, comparing and contrasting major models. It...
By Harriman House
ean: 9781906659899, isbn: 1906659893,
This book provides a practical and sophisticated insight into each financial asset type, and how the different risks and exposures they involve should be most accurately combined and represented in a portfolio.The financial issues facing the world si...
By Miller Scott
ean: 9781937350543, isbn: 1937350541,
Changing demographics, impending changes in taxation, and challenging economic conditions have made ESOPs a creative strategy to ensure organization survival and success. This publication defines issues that must be fully considered before installing...
By Brand: Buccaneer Books
ean: 9781568493572, isbn: 1568493576,
As an experienced market technician and author of the book "Technical Analysis Simplified," I can state with some authority that Ted Warren's method of technical analysis is "head and shoulders" (no pun intended) above 98% of the other books out ther...
By Brand: CreateSpace Independent Publishing Platform
ean: 9781460956021, isbn: 1460956028,
From pocket change to financial freedom. Learn the critical skills you need to be an independent, self directed stock market investor. This is a truly unique stock market training course designed to help YOU make informed decisions about how to inves...
By Brand: Wiley
ean: 9780470971703, isbn: 0470971703,
Bringing a unique joint practitioner and academic perspective to the topic, this is the only available text on private equity truly international in focus. Examples are drawn from Europe the Middle East, Africa and America with major case studies fro...
By CreateSpace Independent Publishing Platform
ean: 9781479322886, isbn: 1479322881,
Our book Investing with Insurance: the Married Put Secret revealed a strategy of hedging the downside risk of holding stocks. With this strategy, the risk is limited and known in advance. However, the profit is not known. We may sell too early or too...