Essentials of Marketing Research
Essentials of Marketing Research by McGraw-Hill Education at HYIP Offer. MPN: Illustrations. Hurry! Limited time offer. Offer valid only while supplies last. Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage
Product Description & Reviews
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Features & Highlights
|Item Weight:||1.55 pounds|
|Item Size:||0.7 x 10 x 10 inches|
|Package Weight:||1.6 pounds|
|Package Size:||7.9 x 0.7 x 0.7 inches|
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