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Essentials of Marketing Management


Essentials of Marketing Management by McGraw-Hill Irwin at HYIP Offer. SKU: 9780078028786. Hurry! Limited time offer. Offer valid only while supplies last. This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in


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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

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Additional Information

Manufacturer:McGraw-Hill/Irwin
Brand:McGraw-Hill Irwin
Publisher:McGraw-Hill/Irwin
Studio:McGraw-Hill/Irwin
SKU:9780078028786
EAN:9780078028786
Item Weight:2.05 pounds
Item Size:0.7 x 10.9 x 10.9 inches
Package Weight:2.05 pounds
Package Size:8.5 x 0.5 x 0.5 inches

Essentials of Marketing Management by McGraw-Hill Irwin

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Essentials of Marketing Management

SKU: #9780078028786
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