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Electronic Commerce und Online-Marketing: Ein einführendes Lehr- und Übungsbuch (German Edition)


Mega Sale! Save 25% on the Electronic Commerce und Online-Marketing: Ein einführendes Lehr- und Übungsbuch (German Edition) by Olbrich Rainer at HYIP Offer. MPN: black & white illustrations, bibliograph. Hurry! Limited time offer. Offer valid only while supplies last. Die Autoren führen in komprimierter und verständlicher Form in die wichtigsten Bereiche des Electronic Commerce und des Online-Marketing ein. Im


Product Description

Die Autoren führen in komprimierter und verständlicher Form in die wichtigsten Bereiche des Electronic Commerce und des Online-Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschäftsmodelle und aktuellen Ansätze im Vordergrund. Im Online-Marketing liegt das Hauptaugenmerk auf den zentralen kommunikations- und distributionspolitischen Instrumenten. Das Buch eignet sich daher als grundlegendes Lehrwerk für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus ist es aufgrund seiner übersichtlichen Schwerpunktlegung für die berufsbegleitende Weiterbildung und die unternehmerische Praxis geeignet.

Additional Information

Manufacturer:Springer Gabler
Brand:Olbrich Rainer
Part Number:black & white illustrations, bibliograph
Publisher:Springer Gabler
Studio:Springer Gabler
MPN:black & white illustrations, bibliograph
EAN:9783662463260
Item Weight:0 pounds
Item Size:0.56 x 9.45 x 9.45 inches
Package Weight:0.79 pounds
Package Size:5.85 x 0.73 x 0.73 inches

Electronic Commerce und Online-Marketing: Ein einführendes Lehr- und Übungsbuch (German Edition) by Olbrich Rainer

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Electronic Commerce und Online-Marketing: Ein einführendes Lehr- und Übungsbuch (German Edition)

Brand: Olbrich Rainer
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Condition: New
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