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Business Marketing Management: B2B


Super Savings Item! Save 35% on the Business Marketing Management: B2B by Cengage Learning at HYIP Offer. MPN: colour illustrations, colour tables, fig. Hurry! Limited time offer. Offer valid only while supplies last. Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that


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Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

Additional Information

Manufacturer:South-Western College Pub
Brand:Cengage Learning
Part Number:colour illustrations, colour tables, fig
Publisher:South-Western College Pub
Studio:South-Western College Pub
MPN:colour illustrations, colour tables, fig
EAN:9781133189565
Item Weight:2.3 pounds
Item Size:1 x 10 x 10 inches
Package Weight:2.15 pounds
Package Size:8.1 x 1 x 1 inches

Business Marketing Management: B2B by Cengage Learning

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Business Marketing Management: B2B

Brand: Cengage Learning
4.9 out of 5 stars with 40 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$271.95
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