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Springer - Blowout Sale! Save up to 52%


Blowout Sale! Up to 52% off on Springer products at HYIP Offer. Hurry! Limited time offers. Offers valid only while supplies last.



Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management)
Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management)
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$129.00
$61.70
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ean: 9783319477343, isbn: 331947734X,

4.1 out of 5 stars with 19 reviews
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. T...


Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)
Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)
In Stock
$249.00

mpn: WOMENS 3/4 BAGGY SHORT, ean: 9783319660226, isbn: 3319660225,

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise―providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements...


Progress in Location-Based Services 2016 (Lecture Notes in Geoinformation and Cartography)
Progress in Location-Based Services 2016 (Lecture Notes in Geoinformation and Cartography)
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$249.99
$199.34
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ean: 9783319472881, isbn: 3319472887,

4.9 out of 5 stars with 36 reviews
This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016. It provides an overview of recent research in the fi...


Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018
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$199.00

ean: 9783319729220, isbn: 3319729225,

This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social...


Marketing Wisdom (Management for Professionals)
Marketing Wisdom (Management for Professionals)
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$69.99

ean: 9789811077234, isbn: 9811077231,

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their ...




Social Interactions and Networking in Cyber Society
Social Interactions and Networking in Cyber Society
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$99.99
$73.74
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ean: 9789811041891, isbn: 981104189X,

4.6 out of 5 stars with 38 reviews
This book discusses the interactions between societies and examines how people behave in the cyber world. It highlights the effects of the Internet on individuals’ psychological well-being, the formation and maintenance of personal relationships, g...


Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (Developments in ... of the Academy of Marketing Science)
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (Developments in ... of the Academy of Marketing Science)
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$229.00
$186.05
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ean: 9783319298764, isbn: 3319298763,

4.4 out of 5 stars with 24 reviews
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of histor...


Trust and Reputation Management Systems: An e-Business Perspective (SpringerBriefs in Information Systems)
Trust and Reputation Management Systems: An e-Business Perspective (SpringerBriefs in Information Systems)
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$54.99
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ean: 9783319623733, isbn: 3319623737,

4.0 out of 5 stars with 44 reviews
This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technol...


The Economics of Mutual Fund Markets: Competition Versus Regulation (Rochester Studies in Managerial Economics and Policy)
The Economics of Mutual Fund Markets: Competition Versus Regulation (Rochester Studies in Managerial Economics and Policy)
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$269.00
$199.05
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ean: 9780792390435, isbn: 0792390431,

4.6 out of 5 stars with 40 reviews
The original impetus for this research was provided several years ago by a request to assist Counsel for Fidelity Management and Research Corporation in analyzing the mutual fund industry, with particular emphasis on money market mutual funds. We wer...


Analytics in Smart Tourism Design: Concepts and Methods (Tourism on the Verge)
Analytics in Smart Tourism Design: Concepts and Methods (Tourism on the Verge)
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$159.00
$148.83
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ean: 9783319442624, isbn: 3319442627,

4.3 out of 5 stars with 22 reviews
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is di...


Closed-End Funds, Exchange-Traded Funds, and Hedge Funds: Origins, Functions, and Literature (Innovations in Financial Markets and Institutions)
Closed-End Funds, Exchange-Traded Funds, and Hedge Funds: Origins, Functions, and Literature (Innovations in Financial Markets and Institutions)
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$139.00
$96.23
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ean: 9781441901675, isbn: 1441901671,

4.5 out of 5 stars with 60 reviews
"Closed-End Funds, Exchange-Traded Funds, and Hedge Funds: Origins, Functions, and Literature is a concise and valuable book that will be of interest to individual investors, financial professionals, and academic researchers, alike. It provides a bri...


Urban Land Economics
Urban Land Economics
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$79.99
$62.12
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mpn: 9783319153193, ean: 9783319153193, isbn: 3319153196,

4.8 out of 5 stars with 19 reviews
This book covers the main aspects of regional and urban economics and presents state-of-the-art theories in a comprehensive and concise way. The book will be of interest to undergraduates in business and economics and covers specific areas such...



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