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Marketing Communication Policies
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mpn: 91 black & white illustrations, ean: 9783642072147, isbn: 3642072143,
4.4 out of 5 stars with 32 reviews
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree stu...
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